Big to small businesses need customers and want to keep them. A blog can be an introduction and a continued connection to your business that can be strong, educational and personal while reaching an unlimited audience. These 6 laminated pages will show you everything you need to know to start, grow, maintain and measure your customer connections through this powerful business tool.
Suggested uses- Small Business - generate sales and build your customer base from the ground up by sharing your expertise
- Big Business - add this virtual sales person that can offer expertise and help to the customer while being the face of your company that builds relationships
- Marketing Firms - great tool for your employees and even better tool as a giveaway to clients
- Business Majors - learn real world skills like these before an internship or job so you can excel at interviews and hit the ground running
Topics covered include- What is Business Blogging - Defining Strategy, Blog Budget, The Content Question
- Five Effective Business Blogging Subjects - Cost or pricing questions, Problems or issues questions, Comparison questions, Review-based questions, Best-related questions
- Best Search Engine Optimization Practices - Keywords & Blog Titles That get Results, Meta Descriptions & Subheads, Content Length & Images
- Producing Quality Content, Proper First Paragraphs, Disarm the Reader
- Ways to Generate Traffic
- Measuring the Success of Your Efforts - Its About Trust, Traffic, Leads & Sales, Using the Right Tools
- Maintaining Long-Term Success - Buy-In From Top to Bottom, Integrate Blog into the Sales Process, Establish the Role of Content Manager
Specification- Format - Easel
- Dimension - 11 x 8.5 x 0.06 in.
